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\f0\fs24 \cf0 # http://studiohazey.com llms-full.txt\
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## Design Studio Hazey\
For ideas taking shape\
\
\\[ Loading ... 0% \\]\
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# A brand and digital design studio working with like-minded visionaries to make an impact through clear and effective visual language.\
\
\\[ SCROLL TO EXPLORE \\]\
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\\[ FOR IDEAS TAKING SHAPE \\]\
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## Defining ideas for brands that refuse to blend in.  One studio in Melbourne, Australia.\
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[View case study\\\\\
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**Spinaway** \\\\\
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Laundry made super easy](https://www.studiohazey.com/work/spinaway) [View case study\\\\\
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![Pentalox logo featuring a red pentagonal design with interlocking shapes and red text on a light background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996980e430971bf9f4545b1_Pentalox_LogoHEro.png)\\\\\
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**Pentalox** \\\\\
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Keeping your passwords secure](https://www.studiohazey.com/work/pentalox) [View case study\\\\\
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**Authsignal** \\\\\
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Digital trust & safety tools](https://www.studiohazey.com/work/authsignal) [View case study\\\\\
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**Catamount** \\\\\
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Investing in innovation](https://www.studiohazey.com/work/catamount) [View case study\\\\\
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![Person wearing a black cap working on dual monitors displaying design projects in a dimly lit office.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a7c844d966eb3a3e79a81d_paloma_hero.webp)\\\\\
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**Paloma** \\\\\
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Digital, venture studio](https://www.studiohazey.com/work/paloma-group)\
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## Brands and creative teams we've collaborated with:\
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## Strategy, branding, and digital design  for ideas that are still taking shape.\
\
\\[ WHAT\'a0WE\'a0DO \\]\
\
![Desk setup with a black microphone, stacked design books including 'Poster' and 'The Design of Everyday Things,' a keyboard, and a monitor displaying various logo designs.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a949a6d7b46fac9c565664_Logos_34.webp)\
\
We believe that in a crowded market, the simplest idea wins. We partner with leadership teams at pivotal moments to bridge the gap between deep strategy and immersive digital design. From foundational identity to cinematic motion, we handle the process end-to-end, ensuring every move is intentional and every detail is sharp.\
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## Beyond the blur.  Inside the studio.\
\
\\[ THE\'a0STUDIO \\]\
\
Hazey was founded in Melbourne, Australia in 2026 as an independent and digital design studio by Luke\'a0Summerhayes. We partner with founders at the intersection of deep tech and digital culture to turn complex ideas into world-class visual languages.\
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![Person with glasses working on a computer with 3D modeling software and node-based material editor displayed on the monitor.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a94991278586e6a2c2aea3_3DRender_34.webp)\
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## Studio News  Press,\'a0Talks, Events\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d714504b8f195482718_Blog_01.jpg)\\\\\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\\\\\
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**Finding the right designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
\
[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/#) [Terms &\'a0Conditions](https://www.studiohazey.com/#) [Cookies](https://www.studiohazey.com/#)\
\
## Contact Studio Hazey\
# It starts with a conversation\
\
If you're considering working together, this is the right place to start.\'a0Every message is read by a partner.\
\
Select a Date & Time - Calendly\
\
![Company logo](https://d3v0px0pttie1i.cloudfront.net/uploads/branding/logo/62199acb-75a7-43ea-8a43-d54ac4141e18/84c79e99.png)\
\
Luke Summerhayes\
\
# Discovery Call \\| Hazey\
\
30 min\
\
Web conferencing details provided upon confirmation.\
\
[Privacy Policy](https://calendly.com/legal/privacy-notice)\
\
## Select a Date & Time\
\
March 2026\
\
March is now displayed\
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| --- | --- | --- | --- | --- | --- | --- |\
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| 22 | 23 | 24 | 25 | 26 | 27 | 28 |\
| 29 | 30 | 31 | 1 | 2 | 3 | 4 |\
\
Time zone\
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UTC Time\
\
(3:19pm)\
\
reCAPTCHA\
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Recaptcha requires verification.\
\
[Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\
\
protected by **reCAPTCHA**\
\
[Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\
\
StripeM-Inner\
\
## Studio News  Press,\'a0Talks, Events\
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Blog\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d714504b8f195482718_Blog_01.jpg)\
\
### The high cost of ambiguity\
\
Blog\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\
\
### Finding the right designer\
\
Blog\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\
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### 5 Unique Web Design Trends\
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## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/contact#) [Terms &\'a0Conditions](https://www.studiohazey.com/contact#) [Cookies](https://www.studiohazey.com/contact#)\
\
## Design Insights and Branding\
# News room\
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All\
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(5)\
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Blog\
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(3)\
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Press\
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(1)\
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Award\
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(0)\
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Event\
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(1)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d714504b8f195482718_Blog_01.jpg)\\\\\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\\\\\
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**Finding The Right Designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
\
[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d4610ae5d156624fbf0_Blog_04.jpg)\\\\\
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**8 Practical Logo Design Tips**](https://www.studiohazey.com/stories/8-practical-logo-design-tips)\
\
[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69a948d2f145f6a78ae5aafa_BuildingABrand.webp)\\\\\
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**Branding Is A Story**](https://www.studiohazey.com/stories/branding-is-a-story)\
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## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/news#) [Terms &\'a0Conditions](https://www.studiohazey.com/news#) [Cookies](https://www.studiohazey.com/news#)\
\
## Branding and Digital Services\
Strategy, brand &\'a0digital services\
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# We work alongside founders to bridge the gap between complex strategy and world-class design, building digital systems required to\
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# navigate scale.\
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![A desk setup with a large monitor displaying various logo designs labeled with feedback, a microphone mounted on a stand, a keyboard, and a stack of books including 'The Design of Everyday Things' and 'POSTER'.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aa7265886ab33bd5fc10c9_418ca65ba7fc00c4eaad4c21c10d179e_Logos_169.webp)\
\
## Strategy, branding, and digital design  for ideas that are still taking shape.\
\
\\[ WHAT\'a0WE\'a0DO \\]\
\
We believe that in a crowded market, the simplest idea wins. We partner with leadership teams at pivotal moments to bridge the gap between deep strategy and immersive digital design. From foundational identity to cinematic motion, we handle the process end-to-end\'97ensuring every move is intentional and every detail is sharp.\
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![Person with tattooed wrist and bracelet drawing small icons in a notebook with a pen.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a9560fd610ed4b51a92c61_Hazey_Draw43.webp)\
\
## So what do we do exactly?\
\
SERVICES\
\
WHAT\'a0ARE\'a0WE\'a0TALKING\'a0ABOUT\
\
## Brand strategy  &\'a0positioning\
\
## 01\
\
![White four-pointed star shape on a dark gradient background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69991d4d31e1cb91ebeefd09_Hazey_Strategy.png)\
\
We help founders find clarity in a saturated market. Our processes focus on market positioning and category definition, ensuring your idea has a solid strategic foundation before we build the visual language. We provide the clear thinking brands need to understand who they are and where they should head.\
\
Research &\'a0insights\
\
Strategic workshops\
\
Brand architecture\
\
Messaging strategy\
\
Brand positioning &\'a0voice\
\
## Brand identity  &\'a0motion\
\
## 02\
\
![White Figma logo, formed by circular and semicircular shapes, on a dark gradient background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69991d4d58b9e684291a282e_Hazey_Design.png)\
\
Identity is more than a logo, it's a living system. We translate complex ideas into cohesive visual identities designed for scale. From logo design to cinematic motion graphics, we ensure every move is intentional and every detail is sharp, bridging the gap between deep strategy and high-end design.\
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Visual identity\
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Motion graphics\'a0& animation\
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Brand guidelines\
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Art direction\
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Campaign design\
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Design systems\
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Typography\
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Iconography\
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## Digital experience  & engineering\
\
## 03\
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![Abstract white geometric logo with overlapping shapes on a black background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69991d4d614c4935904e0ced_f17f351d1f43a8adf4ac9315688e683a_Hazey_Development.png)\
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The digital world is where your brand truly comes to life. We bridge the gap between design and tech to create immersive digital experiences. We build high-performance user interfaces (UI) that are interactive, responsive and easy for your team to manage as you grow.\
\
Webflow / Framer\
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Web development\
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Product strategy\
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Interactive motion\
\
Digital systems\
\
## These are the areas  that we thrive in.\
\
\\[ AREAS\'a0OF\'a0FOCUS \\]\
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1. AI & Frontier\
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2. Robotics\
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3. Aerospace\
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4. Software\
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5. Fintech\
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6. Consumer Tech\
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7. Electronics\
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8. Music\
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9. Gaming\
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## Studio News  Press,\'a0Talks, Events\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\\\\\
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**Finding The Right Designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d4610ae5d156624fbf0_Blog_04.jpg)\\\\\
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**8 Practical Logo Design Tips**](https://www.studiohazey.com/stories/8-practical-logo-design-tips)\
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## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/services#) [Terms &\'a0Conditions](https://www.studiohazey.com/services#) [Cookies](https://www.studiohazey.com/services#)\
\
## Paloma Group Branding\
[Back to work](https://www.studiohazey.com/work)\
\
# Paloma\'a0Group\
\
## Digital venture studio\
\
STRATEGY\
\
BRAND\'a0IDENTITY\
\
ACTIVATION\
\
WEB\'a0DESIGN\
\
WEB\'a0DEVELOPMENT\
\
Produced in 2022 [@ Paloma\'a0Group](https://www.palomagroup.com/)\
\
[**Credits**](https://www.studiohazey.com/work/paloma-group#)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996e5b42ba5db461271e34c_paloma_hero.jpg)\
\
THE\'a0PROJECT\
\
\\[ 01 \\]\
\
# Paloma is a self-sustaining engine of digital product and venture creation. It is a combined digital product studio, venture studio &\'a0venture capital. Co-creating and investing in the world's most promising products and companies.   \uc0\u8205   Produced in 2022 at Paloma Group.\
\
## Digital products used by millions of people everyday\
\
THE\'a0CHALLENGE\
\
\\[ 02 \\]\
\
# There was someone else in the tech space also known as "Dovetail" and was growing at a rapid pace, which was causing confusion in the market. It was decided that Dovetail would break off and rebrand in-house and together we created Paloma.\
\
## Create a disruptive, yet inclusive tech brand while keeping ties to it's past.\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417bacb7701c2e8f3c499c2_Paloma_Brandmark.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417afdce2165dda975183bf_Paloma-Brandmark-Small.gif)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417bae73c418534593bf604_Paloma_Tagline.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b583babae46e75fa2425_Paloma_Logo.png)\
\
BRAND\'a0NAMING\
\
\\[ 03 \\]\
\
# A brand on a mission needs a great name. We wanted a company name that had a deep connection to our past, and people from all walks of life can easily pronounce and spell. Translated from\'a0Spanish to English, paloma means 'Dove', which is a homage to the origins of Dovetail as it evolves.\
\
## A bold name for a studio to stand out in the world of tech\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b0e14e0fbdd59db44b83_Dovetail_Logo.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b0e73c4185ab473b005a_Paloma_Logo_Right.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b0ee6c79a82e08bdc367_Paloma-Shot.png)\
\
VISUAL\'a0IDENTITY\
\
\\[ 04 \\]\
\
# The 'Paloma' brand mark provides a constant visual reference to the companies brand mission of helping move forward ambitious ideas into unstoppable businesses. Due to it's design, the brand mark can be split into three sub brands for their 3 business units, Digital, Capital &\'a0Ventures. It's an evolved dovetail motif, "the bird never dies"\'a0It's still flying but also resembles a palm tree relating to the famous paloma cocktail &\'a0the good vibes associated with it.\
\
## A brand system that stands apart in a crowded market\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b0f87b8e014ffb31693a_Paloma-Logos.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b1004e0fbd3c4ab44c46_Paloma-Ventures.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b1073c41856b223b025d_Paloma_Brandbook.png)\
\
BRAND\'a0ACTIVATION\
\
\\[ 04 \\]\
\
# Paloma developed art &\'a0creative direction to make it easy to understand the vision for creating additional assets such as social media, websites, photography, motion direction or even branded apparel. We delivered detailed guidelines to implement a design language across every channel.\
\
## Making sure the brand is consistent across all touchpoints\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b231babae468bdf9f367_Paloma_Billboard_1%20(1).jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b23ababae4c12bf9f392_Paloma_Billboard_2.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417b244e2165dea0d51a75e_Paloma_BusinessCards.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417f16c36dcd36a03027a4a_Paloma_Totebag%20(1).jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417facd6c79a808c9c2e6d0_Paloma_Shirt2%20(1).jpg)\
\
## Credits\
\
### Executive director\
\
Lee Corleison\
\
## Design director\
\
Rob Dennis\
\
## Design team\
\
Luke\'a0Summerhayes &\'a0Maisie McDonald\
\
## Brandmark concept\
\
Maisie Mcdonald\
\
## Logo refinement\
\
Luke\'a0Summerhayes,\'a0Lee Corleison\
\
## Brand identity & direction\
\
Luke\'a0Summerhayes, Lee Corleison, Rob Dennis\'a0& Maisie McDonald\
\
## Web design &\'a0development\
\
Luke Summerhayes, Rob Dennis\
\
## Animation / motion graphics\
\
Luke\'a0Summerhayes, Maisie McDonald\
\
## Showreel\
\
Luke\'a0Summerhayes, Rob Dennis &\'a0Maisie McDonald\
\
## Photography Models\
\
Bella Hemming, Dillon Ramesh, Erin Cook, Harry Luxton, Lee Corleison, Poppy Trewhella &\'a0Toby Cox\
\
## Extended team\
\
Paloma Leadership\
\
## Related  Case studies\
\
[![Person wearing a black cap working at a desk with dual computer monitors displaying design software in an office setting.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996e5b42ba5db461271e34c_paloma_hero.jpg)\\\\\
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**Paloma** \\\\\
\\\\\
Digital, venture studio](https://www.studiohazey.com/work/paloma-group) [![Abstract purple circular emblem with intertwined curved lines and a central circle on a dark blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699f75a2c941ca73deefdb60_omni_hero.jpg)\\\\\
\\\\\
**Omni** \\\\\
\\\\\
Connect your favourite podcasts](https://www.studiohazey.com/work/omni) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417969d9f12e05a06f99745_Authsignal_BestAwards.jpg)\\\\\
\\\\\
**Authsignal** \\\\\
\\\\\
Digital trust & safety tools](https://www.studiohazey.com/work/authsignal) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe3ece79a37ff0af4a98a_Catamount_Symbol.png)\\\\\
\\\\\
**Catamount** \\\\\
\\\\\
Investing in innovation](https://www.studiohazey.com/work/catamount)\
\
[Work](https://www.studiohazey.com/work)\
\
[About](https://www.studiohazey.com/about) [Services](https://www.studiohazey.com/services) [News](https://www.studiohazey.com/news) [Contact](https://www.studiohazey.com/contact)\
\
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\
[luke@studiohazey.com](mailto:luke@studiohazey.com) [Schedule a call](https://www.studiohazey.com/contact)\
\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/work/paloma-group#) [Terms &\'a0Conditions](https://www.studiohazey.com/work/paloma-group#) [Cookies](https://www.studiohazey.com/work/paloma-group#)\
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## Studio Hazey Sitemap\
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## Search Results Empty\
# Search results\
\
Search\
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## Studio Hazey Work\
# Our work\
\
We collaborate with founders, marketing leaders, and stakeholders across a wide range of industries and company sizes.\
\
[Work with Hazey](mailto:luke@studiohazey.com)\
\
[**Spinaway**\\\\\
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Laundry made super easy](https://www.studiohazey.com/work/spinaway)\
\
[![Pentalox logo with red geometric pentagon shapes forming a circle to the left of the red Pentalox text on a light beige background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996980e430971bf9f4545b1_Pentalox_LogoHEro.png)\\\\\
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**Pentalox**\\\\\
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Keeping your passwords secure](https://www.studiohazey.com/work/pentalox) [**Authsignal**\\\\\
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Digital trust and safety tools](https://www.studiohazey.com/work/authsignal)\
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[**Catamount**\\\\\
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Investing in innovation](https://www.studiohazey.com/work/catamount)\
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[**Wave**\\\\\
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New era of digital banking](https://www.studiohazey.com/work/wave) [![Logo featuring a walking coffee cup with eyes and smile next to the bold text 'Runway Coffee' on a light beige background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996f2103eb04a6a57accdfe_24f637481a69793b94eddffbe2b8e0bb_runway_coffee_hero.png)\\\\\
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**Runway Coffee**\\\\\
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Your travel companion](https://www.studiohazey.com/work/runway-coffee)\
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[![Person wearing a black cap working on a computer displaying presentation slides in a dim office.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996e5b42ba5db461271e34c_paloma_hero.jpg)\\\\\
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**Paloma**\\\\\
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Digital, venture studio](https://www.studiohazey.com/work/paloma-group)\
\
[![Two smartphones against a mint green background, one displaying a podcast app interface with trending shows and categories, the other showing a purple logo on a dark screen.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699f75a2c941ca73deefdb60_omni_hero.jpg)\\\\\
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**Omni**\\\\\
\\\\\
Connect your favourite podcasts](https://www.studiohazey.com/work/omni) [![Reece company logo with white lowercase text inside a rounded rectangular border on a dark blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699eeb698acb356d62517042_Reece.png)\\\\\
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**Reece**\\\\\
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Design System](https://www.studiohazey.com/work/reece)\
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[**Kolatr**\\\\\
\\\\\
Transforming the future of retail](https://www.studiohazey.com/work/kolatr)\
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[Work](https://www.studiohazey.com/work)\
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[About](https://www.studiohazey.com/about) [Services](https://www.studiohazey.com/services) [News](https://www.studiohazey.com/news) [Contact](https://www.studiohazey.com/contact)\
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\
[luke@studiohazey.com](mailto:luke@studiohazey.com) [Schedule a call](https://www.studiohazey.com/contact)\
\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/work#) [Terms &\'a0Conditions](https://www.studiohazey.com/work#) [Cookies](https://www.studiohazey.com/work#)\
\
## Digital Trust Solutions\
[Back to work](https://www.studiohazey.com/work)\
\
# Authsignal\
\
## Suite of digital trust and safety tools\
\
STRATEGY\
\
BRAND\'a0IDENTITY\
\
DESIGN\'a0SYSTEMS\
\
UI/UX\
\
WEB\'a0DESIGN\
\
WEB\'a0DEVELOPMENT\
\
Produced in 2022 [@ Paloma\'a0Group](https://www.palomagroup.com/)\
\
[**Credits**](https://www.studiohazey.com/work/authsignal#)\
\
THE\'a0PROJECT\
\
\\[ 01 \\]\
\
# Authsignal is a modern digital services tool offering a suite of digital trust &\'a0safety tools which provide safer user experiences for their customers. Offering features like passwordless step up authentication, rules &\'a0dashboards.\
\
## A suite of digital trust and safety tools\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417969d9f12e05a06f99745_Authsignal_BestAwards.jpg)\
\
THE\'a0CHALLENGE\
\
\\[ 02 \\]\
\
# The idea for Authsignal was born from the founder Justin Soong's frustrations as a CTO &\'a0Developer implementing security features. Current solutions are complicated, time consuming, and expensive. If implemented incorrectly, the consequences can be catastrophic.\
\
## Empower business to protect user accounts by enabling security features.\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641796abbabae40cc5f76318_Authsignal_Logo.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6416893f628839092c247ad0_Authsignal_Logobreakdown.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641796c7a3139eb85000a40d_Authsignal_LogoConstruction.png)\
\
VISUAL\'a0IDENTITY\
\
\\[ 03 \\]\
\
# Authsignal's visual identity sits across all three touchpoints. The core brand values are trust & innovation. Soft gradients calm users throughout what can be a very stressful process. A cohesive yet flexible design system provides consistency across the user experience.\
\
## A calming identity that gives a sense of trust and innovation.\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6416afd1d0396949f386bd9d_Authsignal_Colours.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641796dad039690e529a0fb9_TT%20Fors.png)\
\
THE\'a0PRODUCT\
\
\\[ 04 \\]\
\
# Developers can configure and customise security features. To do this requires no code and authsignal offers extensive documentation to guide them. The white label MFA\'a0experience is less opinionated but it allows businesses to add their own logo &\'a0colours to feel consistent.\
\
## The powerhouse operating behind the security scenes\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6416adf1d0396935a286aa67_Authsignal_Phones.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6416b7335aac65a7cd8af9b9_Authsignal_UIScreens.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6416b7be36dcd3a9a6eb3b32_Authsignal_Dashboard.jpg)\
\
BRAND\'a0ACTIVATION\
\
\\[ 04 \\]\
\
# A beautiful and highly user-friendly experience that is different to anything currently available on the market. We can prevent fraud before it even happens.\
\
## Explorative, collaborative and people focussed.\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641797263c4185ebee38fed1_Authsignal_Website.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641797303c418568ee390038_Authsignal_Office.jpg)\
\
## Credits\
\
### Executive director\
\
Lee Corleison\
\
## Design director\
\
Tyree Gunn\
\
## Design team\
\
Luke\'a0Summerhayes\'a0&\'a0Rob\'a0Dennis\
\
## Brand identity & direction\
\
Luke\'a0Summerhayes\
\
## Web design\
\
Luke Summerhayes, Rob Dennis &\'a0Tyree Gunn\
\
## UI\'a0/\'a0UX\'a0design\
\
Tyree\'a0Gunn &\'a0Luke\'a0Summerhayes\
\
## Web development\
\
Garyun\'a0Young & Johanna\'a0Stokes\
\
## Animation / motion graphics\
\
Luke\'a0Summerhayes\
\
## Illustrations & graphics\
\
Luke\'a0Summerhayes &\'a0Rob Dennis\
\
## Authsignal team\
\
Justin Soong, Chris Fisher &\'a0Hamish Meikle\
\
## Related  Case studies\
\
[![Person wearing a black cap working at a desk with dual computer monitors displaying design software in an office setting.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996e5b42ba5db461271e34c_paloma_hero.jpg)\\\\\
\\\\\
**Paloma** \\\\\
\\\\\
This is some text inside of a div block.](https://www.studiohazey.com/work/paloma-group) [![Abstract purple circular emblem with intertwined curved lines and a central circle on a dark blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699f75a2c941ca73deefdb60_omni_hero.jpg)\\\\\
\\\\\
**Omni** \\\\\
\\\\\
Connect your favourite podcasts](https://www.studiohazey.com/work/omni) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa229e2d195a918b5beba_spinaway.png)\\\\\
\\\\\
**Spinaway** \\\\\
\\\\\
On-demand laundry app](https://www.studiohazey.com/work/authsignal) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe3ece79a37ff0af4a98a_Catamount_Symbol.png)\\\\\
\\\\\
**Catamount** \\\\\
\\\\\
Investing in innovation](https://www.studiohazey.com/work/catamount)\
\
[Work](https://www.studiohazey.com/work)\
\
[About](https://www.studiohazey.com/about) [Services](https://www.studiohazey.com/services) [News](https://www.studiohazey.com/news) [Contact](https://www.studiohazey.com/contact)\
\
[Awwwards](https://www.awwwards.com/hazey/) [LinkedIn](https://www.linkedin.com/company/studiohazey/) [Youtube](https://www.youtube.com/@studiohazey) [Instagram](https://www.instagram.com/studiohazey)\
\
[luke@studiohazey.com](mailto:luke@studiohazey.com) [Schedule a call](https://www.studiohazey.com/contact)\
\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/work/authsignal#) [Terms &\'a0Conditions](https://www.studiohazey.com/work/authsignal#) [Cookies](https://www.studiohazey.com/work/authsignal#)\
\
## On-Demand Laundry App\
[Back to work](https://www.studiohazey.com/work)\
\
# Spinaway\
\
## On-demand laundry service app\
\
STRATEGY\
\
BRAND\'a0IDENTITY\
\
DESIGN\'a0SYSTEMS\
\
UI/UX\
\
WEB\'a0DESIGN\
\
WEB\'a0DEVELOPMENT\
\
Produced in 2022 [@ Paloma\'a0Group](https://www.palomagroup.com/)\
\
[**Credits**](https://www.studiohazey.com/work/spinaway#)\
\
THE\'a0PROJECT\
\
\\[ 01 \\]\
\
# Their mission is to make laundry easy for everyone &\'a0change how everyone does laundry by connecting people with others.    With Spinaway your washing is picked-up, washed, dried, folded &\'a0delivered. It's easy.\
\
## Spinaway is an Australian on-demand laundry service app in the heart of Sydney\
\
![Spinaway logo featuring a stylized washing machine with a smiling face and legs next to bold blue text 'Spinaway' on a light pink background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/64179240570b0d57c56726b5_Spinaway_Logo.png)\
\
THE\'a0CHALLENGE\
\
\\[ 02 \\]\
\
# The laundry landscape is changing. The way we do laundry has hardly changed since the industrial revolution, why isn't there a solution for laundry like there is for food delivery, going places or even walking the dog?\'a0Well now there is.\
\
## Build a brand ready to disrupt the way the world does laundry.\
\
![Text reading 'Life Without Laundry' in bold light purple on a blue background with two small washing machine icons.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/64179248f5b3433aed4e7e5a_Spinaway_Tagline.png)\
\
![Logo with a stylized washing machine character smiling and the bold text 'Spinaway' next to it, shown with spacing guidelines.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417924f21beab1f59e0f9e3_Spinaway_LogoConstruction.png)\
\
![Two app icons labeled Spinaway and Spinners showing a stylized smiling face in a rounded square, and an iPhone screen displaying the Spinaway app icon among other default apps.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641792584e0fbd2207b1f70a_Spinaway_AppIcons.png)\
\
THE\'a0MASCOT\
\
\\[ 03 \\]\
\
# Tumbles is playful and supportive, there's no better way to put it. They can show a vast range of emotions and poses. Tumbles is an expressive washing machine that can help communicate the product or Spinaway's marketing.\
\
## A personality to help guide you through the app process\
\
![Blue computer monitor character with smiling face and legs above the text 'Meet Tumbles' on a light pink background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/64179262628839758c3896ff_Meet_Tumbles.png)\
\
![Twelve simple white emoticon faces on blue background expressing emotions: Happy, Delighted, Bewildered, Sad (with tear), Sly, Cheeky, Excited, Wince, Impatient, Unimpressed, Wink, and Puffed (with sweat droplets).](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417926e00ca744554ad6847_Tumbles_Faces.png)\
\
VISUAL\'a0IDENTITY\
\
\\[ 04 \\]\
\
# Tumbles is playful and supportive, there's no better way to put it. They can show a vast range of emotions and poses. Tumbles is an expressive washing machine that can help communicate the product or Spinaway's marketing.\
\
## A vibrant illustrative identity system to help connect people\
\
![Six color blocks labeled with their names and codes: Bubble Pink with hex #FFE5F8, RGB 255/229/248, Pantone 9320C; Washer Blue with hex #3244EA, RGB 50/68/234, Pantone 2728C; Off White with hex #FCFCFC, RGB 252/252/252; Off Black with hex #1B1C22, RGB 50/68/234; Water Blue with hex #BEECFA, RGB 190/236/250; Power Blue with hex #23388A, RGB 35/56/138.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417928a9f12e09a97f93f64_Spinaway_Colouirs.png)\
\
![Spinaway brand guidelines pages showing logo usage, typography, color palette, brand values, and mascot Tumbles on blue, pink, and black backgrounds.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417929221beab6d64e10374_Spinaway_Brandbook.png)\
\
![Typography sample showing 'Gustavo Bold Take a load off' in bold font with alphabet, numbers, and symbols on blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417ba9f7dad69d35e0f70fb_Spinaway_Typography.png)\
\
UI\'a0DESIGN\
\
\\[ 04 \\]\
\
# How do you turn a mundane task into something enjoyable? We realised it was best to treat this like a game. Keep it bright, fun &\'a0enjoyable with animations, vibrant colours &\'a0rewards.\
\
## All it takes is a dancing washing machine to uplift your app.\
\
![UI design sample showing various button styles, badges, checkboxes, star ratings, toggles, tooltips, toast messages, and order-related information cards.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641792f43c4185b306389dc1_Spinaway_AppAssets.png)\
\
![Billboard advertisement with blue text 'Enjoy Life Without Laundry' and a hand holding a basket of folded clothes with a rainbow above it.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641793335070921119b12643_Spinaway_Billboard-1%20(1).jpg)\
\
![Three smartphones displaying Spinaway Instagram stories about laundry, including messages: 'We have just started spinning in Sydney,' a user quote, and 'Over 100,000 hours saved in Laundry.'](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641793053c4185737c389fe1_Spinaway_Instagram.png)\
\
## Credits\
\
### Executive director\
\
Lee Corleison\
\
## Design director\
\
Rob Dennis\
\
## Design team\
\
Dillon\'a0Ramesh, Luke\'a0Summerhayes, Maisie McDonald\
\
## Brand, identity & direction\
\
Luke\'a0Summerhayes, Rob\'a0Dennis\
\
## UI / UX\'a0design\
\
Dillon Ramesh, Luke\'a0Summerhayes\
\
## Web design &\'a0development\
\
Luke Summerhayes, Rob Dennis\
\
## Animation / motion graphics\
\
Luke\'a0Summerhayes, Maisie McDonald, Rob\'a0Dennis\
\
## Illustration\
\
Rob Dennis\
\
## Extended team\
\
Alejandro Tunaroza, Daisy Cox, Daniel Gibson, Harry Luxton, Jojo Stewart, Nicole Wilcox, Nike Wakelin, Poppy Trewhella, Rafe Custance, Roy O'Connor, Sebastian Cox, Steph Schaffer, Sydney Crocker, Trish Trainor\
\
## Related  Case studies\
\
[![Person wearing a black cap working at a desk with dual computer monitors displaying design software in an office setting.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996e5b42ba5db461271e34c_paloma_hero.jpg)\\\\\
\\\\\
**Paloma** \\\\\
\\\\\
This is some text inside of a div block.](https://www.studiohazey.com/work/paloma-group) [![Abstract purple circular emblem with intertwined curved lines and a central circle on a dark blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699f75a2c941ca73deefdb60_omni_hero.jpg)\\\\\
\\\\\
**Omni** \\\\\
\\\\\
Connect your favourite podcasts](https://www.studiohazey.com/work/omni) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417969d9f12e05a06f99745_Authsignal_BestAwards.jpg)\\\\\
\\\\\
**Authsignal** \\\\\
\\\\\
Digital trust & safety tools](https://www.studiohazey.com/work/authsignal) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe3ece79a37ff0af4a98a_Catamount_Symbol.png)\\\\\
\\\\\
**Catamount** \\\\\
\\\\\
Investing in innovation](https://www.studiohazey.com/work/catamount)\
\
[Work](https://www.studiohazey.com/work)\
\
[About](https://www.studiohazey.com/about) [Services](https://www.studiohazey.com/services) [News](https://www.studiohazey.com/news) [Contact](https://www.studiohazey.com/contact)\
\
[Awwwards](https://www.awwwards.com/hazey/) [LinkedIn](https://www.linkedin.com/company/studiohazey/) [Youtube](https://www.youtube.com/@studiohazey) [Instagram](https://www.instagram.com/studiohazey)\
\
[luke@studiohazey.com](mailto:luke@studiohazey.com) [Schedule a call](https://www.studiohazey.com/contact)\
\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/work/spinaway#) [Terms &\'a0Conditions](https://www.studiohazey.com/work/spinaway#) [Cookies](https://www.studiohazey.com/work/spinaway#)\
\
## Podcasting App Overview\
[Back to work](https://www.studiohazey.com/work)\
\
# Omni\
\
## Podcasting app\
\
STRATEGY\
\
BRAND\'a0IDENTITY\
\
UI/UX\
\
[Work with Hazey](mailto:luke@studiohazey.com)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699f75a2c941ca73deefdb60_omni_hero.jpg)\
\
THE\'a0PROJECT\
\
\\[ 01 \\]\
\
# Omni is a podcast listening app that connects people with their favorite podcasts from around the world. The app offers a seamless and personalized listening experience, allowing users to discover new podcasts, save episodes, and create playlists.\
\
## Connect with your favourite podcasts on one platform\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642103d8eca13056142d3e2f_Omni_Brandmark.png)\
\
THE\'a0CHALLENGE\
\
\\[ 02 \\]\
\
# The challenge for the Omni app is to stand out in an increasingly crowded podcast listening app market. With so many options available to consumers, it can be difficult to differentiate the Omni app from its competitors.     Additionally, the app must find a way to appeal to both casual podcast listeners and more dedicated fans, while also maintaining a strong sense of community and engagement among its users.\
\
## Connect with your world of podcasts\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642103df5993ba5b41286ac7_Omni_Logo_Construction.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642103f8f2602a903af8acfd_Omni_Brandmark_Light.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/641fd7d53e93449e4608dcf7_Brandmark-Gif.gif)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6421076ef708deb398efa089_Omni_Podcast3.jpg)\
\
VISUAL\'a0IDENTITY\
\
\\[ 03 \\]\
\
# Omni's logo provides a constant visual reference to the brand strategy of connecting users with their world of podcasts, amplifying the power of audio storytelling and creating a global community of podcast listeners.    Just as sound waves can travel great distances, transcending borders and language barriers, the Omni app empowers users to explore and discover new perspectives and voices from around the world.\
\
## An identity to help discover your next favourite podcast\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642104284cf41f982e36e44e_Omni_colours.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/64210431f708de8896ef61df_Omni_Brandbook.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/64210439938268dcac7f714a_Omni_Typography.png)\
\
UI\'a0DESIGN\
\
\\[ 04 \\]\
\
# The UI design for Omni is clean, intuitive, and easy to navigate, with a focus on enhancing the user's podcast listening experience. The layout is organized and uncluttered, allowing users to quickly find and access their favorite shows, search for new podcasts, and discover personalized recommendations based on their listening habits.\
\
## Listen to your world, your way\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6420122ca2bd1e445c4603cb_Omni_App_Icon.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642104685d2729ffc86fe0c8_Omni_Screens.jpg)\
\
BRAND\'a0ACTIVATION\
\
\\[ 04 \\]\
\
# Omni is designed to inspire and engage podcast listeners around the world, creating a sense of community and connection that extends beyond the app itself. The activation centers around the power of storytelling and the role that podcasts can play in amplifying diverse perspectives and voices.aloma developed art &\'a0creative direction to make it easy to understand the vision for creating additional assets such as social media, websites, photography, motion direction or even branded apparel. We delivered detailed guidelines to implement a design language across every channel.\
\
## Discover your voice, share your story\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642104ae64e7f435c307353b_Omni_Billboard.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642104b8af7ac825dcfad6cf_Billboard-5.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/642104c37894bf0593350128_Omni_Billboard_22.jpg)\
\
## Related  Case studies\
\
[![Person wearing a black cap working at a desk with dual computer monitors displaying design software in an office setting.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996e5b42ba5db461271e34c_paloma_hero.jpg)\\\\\
\\\\\
**Paloma** \\\\\
\\\\\
Digital, venture studio](https://www.studiohazey.com/work/paloma-group) [![Abstract purple circular emblem with intertwined curved lines and a central circle on a dark blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa229e2d195a918b5beba_spinaway.png)\\\\\
\\\\\
**Spinaway** \\\\\
\\\\\
On-demand laundry app](https://www.studiohazey.com/work/omni) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417969d9f12e05a06f99745_Authsignal_BestAwards.jpg)\\\\\
\\\\\
**Authsignal** \\\\\
\\\\\
Digital trust & safety tools](https://www.studiohazey.com/work/authsignal) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe3ece79a37ff0af4a98a_Catamount_Symbol.png)\\\\\
\\\\\
**Catamount** \\\\\
\\\\\
Investing in innovation](https://www.studiohazey.com/work/catamount)\
\
[Work](https://www.studiohazey.com/work)\
\
[About](https://www.studiohazey.com/about) [Services](https://www.studiohazey.com/services) [News](https://www.studiohazey.com/news) [Contact](https://www.studiohazey.com/contact)\
\
[Awwwards](https://www.awwwards.com/hazey/) [LinkedIn](https://www.linkedin.com/company/studiohazey/) [Youtube](https://www.youtube.com/@studiohazey) [Instagram](https://www.instagram.com/studiohazey)\
\
[luke@studiohazey.com](mailto:luke@studiohazey.com) [Schedule a call](https://www.studiohazey.com/contact)\
\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/work/omni#) [Terms &\'a0Conditions](https://www.studiohazey.com/work/omni#) [Cookies](https://www.studiohazey.com/work/omni#)\
\
## Catamount: Quant Trading Brand\
[Back to work](https://www.studiohazey.com/work)\
\
# Catamount\
\
## Quant trading firm\
\
STRATEGY\
\
BRAND\'a0IDENTITY\
\
Produced in 2024 [@ SLIK\'a0Digital](https://www.slik.com.au/)\
\
[Work with Hazey](mailto:luke@studiohazey.com)\
\
THE\'a0PROJECT\
\
\\[ 01 \\]\
\
# Catamount is a quant trading company that attracts and retains high performers who are wanting to push barriers and discover new ways of trading without the fear of making mistakes.\
\
## Push the boundaries and invest in innovation to achieve greatness together.\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fa055d9b3363273116b54_Catamount_Logo.png)\
\
THE\'a0CHALLENGE\
\
\\[ 02 \\]\
\
# The quantitative trading industry is often perceived as a "churn and burn" environment. It is a sector typically associated with long, exhausting hours, sterile corporate cultures, and a constant fear of being "cast out" for making a single mistake.\
\
## Breaking the churn and burn cycle\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fdacc988272c56afeeffa_Catamount_MeetKevin.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fdcf33fd97920ee660a3f_c35767270428692ea5ddc6fa09a9f165_Catamount_Performance.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fea6b15a0c0b79fb27642_Catamount_Manifesto.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fea7522fe82cb2638adf0_Catamount_NewFrontiers.jpg)\
\
THE\'a0STRATEGY\
\
\\[ 03 \\]\
\
# To break the industry mold, we positioned Catamount using "The Explorer" as the primary brand archetype. This strategy frames the work not as a corporate grind, but as a journey seeking freedom and knowledge through adventure\
\
## Merging precision with adventure\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fc7aef6dc9fa315c2b074_Catamount_Tags.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fc7c560f0a9ea0117e4fe_04a44096a3155c9766124b2bc403940c_Catamount_ToneOfVoice.png)\
\
VISUAL\'a0DESIGN\
\
\\[ 04 \\]\
\
# The resulting identity is a high-performance system that balances mathematical precision with a culture of adventure. By pairing a sharp, geometric mark with a modular venture badge system and a defiant, nature-inspired palette, we moved the narrative from "high-pressure" to "high-performance".     The work demonstrates a sophisticated UI/UX approach, where complex performance metrics are translated into a clean, intuitive, and elite visual experience that offers the "freedom to perform".\
\
## Redefining the visual language of trading\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe3ece79a37ff0af4a98a_Catamount_Symbol.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe382e88d8ba109d079d2_Catamount_Colours.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe12bdcfb4db2dbaf1be6_99a0480369d0972660f81269e2fe2c36_Catamount_Type.png)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe1caa58de6655ea8d7b9_Catamount_SocialMediaTiles.jpg)\
\
![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699fe43e2598dfde9bb5ed84_Catamount_Posters.jpg)\
\
## Related  Case studies\
\
[![Person wearing a black cap working at a desk with dual computer monitors displaying design software in an office setting.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6996e5b42ba5db461271e34c_paloma_hero.jpg)\\\\\
\\\\\
**Paloma** \\\\\
\\\\\
Digital, venture studio](https://www.studiohazey.com/work/paloma-group) [![Abstract purple circular emblem with intertwined curved lines and a central circle on a dark blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/699f75a2c941ca73deefdb60_omni_hero.jpg)\\\\\
\\\\\
**Omni** \\\\\
\\\\\
Connect your favourite podcasts](https://www.studiohazey.com/work/omni) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/6417969d9f12e05a06f99745_Authsignal_BestAwards.jpg)\\\\\
\\\\\
**Authsignal** \\\\\
\\\\\
Digital trust & safety tools](https://www.studiohazey.com/work/authsignal) [![](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa229e2d195a918b5beba_spinaway.png)\\\\\
\\\\\
**Spinaway** \\\\\
\\\\\
On-demand laundry app](https://www.studiohazey.com/work/catamount)\
\
[Work](https://www.studiohazey.com/work)\
\
[About](https://www.studiohazey.com/about) [Services](https://www.studiohazey.com/services) [News](https://www.studiohazey.com/news) [Contact](https://www.studiohazey.com/contact)\
\
[Awwwards](https://www.awwwards.com/hazey/) [LinkedIn](https://www.linkedin.com/company/studiohazey/) [Youtube](https://www.youtube.com/@studiohazey) [Instagram](https://www.instagram.com/studiohazey)\
\
[luke@studiohazey.com](mailto:luke@studiohazey.com) [Schedule a call](https://www.studiohazey.com/contact)\
\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/work/catamount#) [Terms &\'a0Conditions](https://www.studiohazey.com/work/catamount#) [Cookies](https://www.studiohazey.com/work/catamount#)\
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## Independent Brand Studio\
Independent brand & digital studio\
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# We bridge the gap between strategy and design, building the digital systems that carry your brand through growth.\
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![Person wearing glasses working on a computer with 3D modeling software displayed on a large monitor.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a94991278586e6a2c2aea3_3DRender_34.webp)\
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## Bringing the hazy into focus  and making the vision visible.\
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\\[ ABOUT\'a0HAZEY \\]\
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We are an independent brand and digital studio that works with innovative founders to turn hazy concepts into world-class visual languages. We bridge the gap between deep strategy and cinematic design to realize your most significant business opportunities. Triggers like technical breakthroughs, market expansion and product evolution are the challenges we solve est. We'll make your vision visible.\
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![Smiling man with glasses and short messy hair looking to the side in a softly lit room.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aa9e6511c15414028831eb_Hazey_Image.webp)\
\
![Close-up of a textured surface with light reflection creating a vertical bright line on the right side against a dark background on the left.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a680bc54c93471565c3ea8_9febb18e31315c2cbe0989fb099e4a12_Value-1.webp)\
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### Love the journey\
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\\[ 01 \\]\
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We celebrate the craft as much as the result. By finding joy in the work and marking every win, no matter how small. We keep the energy high for the long haul.\
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![Close-up of a dark surface with soft brown and black shadows and textures.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a680ce7540ab9f95f7833f_Value-2.webp)\
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### Simply human\
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\\[ 02 \\]\
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Authenticity is everything. We work as a direct extension of your team, where asking questions, speaking openly, and being yourself is the only way we operate.\
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![Abstract dark image with blurred vertical and diagonal brownish shapes on black background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a680e113a9f9610ee50fde_Value-3.webp)\
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### Do the work\
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\\[ 03 \\]\
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No fluff, no layers. We are practitioners who dive deep into the exection, ensuring every pixel and strategy is handled with direct, senior-level intent.\
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![Low-lit close-up image showing blurred textured brown surface transitioning to black background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a680ea088fe40d06f946c8_Value-4.webp)\
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### Better than good\
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\\[ 01 \\]\
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We are obsessed with excellence. "Good enough" doesn't cut it here. We are constantly looking for ways to push boundaries and achieve something truly great.\
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## A decade of craft,  in a singular, daring vision.\
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\\[\'a0MEET\'a0THE\'a0FOUNDER\'a0\\]\
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Luke Summerhayes spent ten years navigating the high-pressure world of award-winning design. He saw the industry's reliance on agency layers, hazy hand-offs and reactive thinking.\
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In 2026, he made the decision to break the mold and start Hazey, a studio built on the belief that the most ambitious ideas deserve direct, high-fidelity partnership.\
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People said the "safe" path was the big agency ladder. Luke had a different vision:\'a0a studio that speaks the language of the frontier. Today, Hazey exists to bridge the gap between deep strategy and world-class execution for those building what's next. The time for structural clarity and cinematic craft has never been more clear.\
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![Young man with glasses, nose ring, and stretched ear piercing smiling while looking slightly to the side.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a675f2aa981e9131c43cf2_hazey-founder.webp)\
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### Luke\'a0Summerhayes\
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Founder &\'a0Creative Director\
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## Recognised work &\'a0awards\
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Name\
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Collab\
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Year\
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Award\
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[**Paralympics AUS**\\\\\
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SLiK\\\\\
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2025\\\\\
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FWA\'a0of the day\\\\\
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![Virtual stadium scene showing a blue and yellow robot character from behind with a pop-up tutorial instructing how to use WASD or arrow keys to move around.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69a59c9487adbd9047a14c58_Para_AwardImage.webp)](https://thefwa.com/cases/paralympics-australia-virtual-stadium)\
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[**Spinaway**\\\\\
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Paloma\\\\\
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2025\\\\\
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Silver, Best Awards\\\\\
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![Blue washing machine icon with a happy face on a pink background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa229e2d195a918b5beba_spinaway.png)](https://bestawards.co.nz/digital/digital-products/paloma/spinaway/)\
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[**Authsignal**\\\\\
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Paloma\\\\\
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2024\\\\\
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Bronze, Best Awards\\\\\
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![Two smartphones displaying Authsignal app screens for setting up 2-factor authentication and promoting digital security simplicity.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa24c5eda167b18cedf61_authsignal.webp)](https://www.studiohazey.com/about#)\
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[**Young\'a0Jury**\\\\\
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Hazey\\\\\
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2024\\\\\
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Awwwards\\\\\
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![Certificate for Hazey as an Awwwards Young Jury member 2025 with description of jury role and Awwwards branding on blue background.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa0966f1daa8acbdb445c_certificate-hazey-young_jury.jpg)](https://www.studiohazey.com/about#)\
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[**Personal\'a0Portfolio**\\\\\
\\\\\
Luke\\\\\
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2021\\\\\
\\\\\
ME, Awwwards\\\\\
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![Orange certificate for Mobile Excellence awarded to Luke Summerhayes Portfolio on Nov 04, 2021 by Awwwards for mobile friendliness, performance, best practices, and usability.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa0a0492cf0d515ee91d0_certificate-luke-summerhayes-portfolio-mobile_excellence-(1).jpg)](https://www.studiohazey.com/about#)\
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[**Personal\'a0Portfolio**\\\\\
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Luke\\\\\
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2021\\\\\
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HM, Awwwards\\\\\
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![Certificate titled Honors dated Nov 04, 2021, awarded to Luke Summerhayes Portfolio by Hazey from awwwards for great talent and effort.](https://cdn.prod.website-files.com/5ff9747066ed90b013f60409/69aaa0a96f3cb679a0e0b0d4_certificate-luke-summerhayes-portfolio-hm.jpg)](https://www.studiohazey.com/about#)\
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## Studio News  Press,\'a0Talks, Events\
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[Blog\\\\\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\\\\\
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**Finding The Right Designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
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[Blog\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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[Blog\\\\\
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**8 Practical Logo Design Tips**](https://www.studiohazey.com/stories/8-practical-logo-design-tips)\
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## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/about#) [Terms &\'a0Conditions](https://www.studiohazey.com/about#) [Cookies](https://www.studiohazey.com/about#)\
\
## Unique Web Design Trends\
# 5 Unique Web Design Trends\
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## 1\\. Retro Fonts\
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Retro fonts have experienced a resurgence and became pretty sick again.\
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A stylized & reimagination of old vintage/retro fonts has come back. Gone are the days of seeing the same fonts over & over again.\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\
\
Written by\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/61389276491f4862ab7eaf2e_luke-summerhayes-headshot-smalll.jpg)\
\
## Luke Summerhayes\
\
### Wednesday, September 1, 2021\
\
1. [1\\. Retro Fonts](https://www.studiohazey.com/stories/5-unique-web-design-trends#1-retro-fonts)\
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## Studio News  Press,\'a0Talks, Events\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d714504b8f195482718_Blog_01.jpg)\\\\\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\\\\\
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**Finding the right designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/stories/5-unique-web-design-trends#) [Terms &\'a0Conditions](https://www.studiohazey.com/stories/5-unique-web-design-trends#) [Cookies](https://www.studiohazey.com/stories/5-unique-web-design-trends#)\
\
## Logo Design Tips\
# 8 Practical Logo Design Tips\
\
## **1\\. Think Clearly**\
\
\uc0\u8205 \
\
The average person will probably only glance at your logo for only a couple of seconds\
\
So clarity is essential, especially when your brand is only starting.\
\
A "beautiful" hand-written logo may be hard to read straight away,\
\
or a realistic drawing of your dog for your grooming business may be hard to remember immediately.\
\
If that's the case, don't use it.\
\
\uc0\u8205 \
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## **2\\. A Logo Doesn't Need To Show What The Company Does**\
\
\uc0\u8205 \
\
The Nike logo isn't an athlete. The Aston Martin logo isn't a car.\
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Technology companies don't need to show computers & coffee shops don't need to show coffee beans.\
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It may be relevant to your business, but does that make you stand out from the rest?\
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A logo only needs to be simple & easy to remember.\
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\uc0\u8205 \
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## **3\\. Remember One Thing**\
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\uc0\u8205 \
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All logos that are considered memorable have one feature that helps them shine above the rest.\
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Apple has the bite, McDonald's has a big Yellow M & Amazon has a smile.\
\
When you get your next logo draft, what was the one thing you remembered about it?\
\
\uc0\u8205 \
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## **4\\. Stay Away From Trends**\
\
\uc0\u8205 \
\
Trends come and go, but you want a logo that'll be considered timeless.\
\
Your brand identity should be able to work back in the 1800s & still work in the 2400s.\
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Don't be a sheep, Become the wolf. Stand out.\
\
**\uc0\u8205 **\
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## **5\\. Keep It Relevant**\
\
\uc0\u8205 \
\
Are you working with kids? Don't make it serious.\
\
An accountant? Get rid of the fun & playful style.\
\
There are appropriate design styles for different businesses,\
\
Nobody wants to buy juice from a place that looks like it grooms dogs.\
\
\uc0\u8205 \
\
## **6\\. See it in Black & White**\
\
\uc0\u8205 \
\
No amount of colour can fix a bad logo mark.\
\
Although it can distract you when making decisions.\
\
Always ask to see a version of your logo in black & white.\
\
Doing this will allow you to know if you love or hate your logo.\
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Focus on colours at the end of the process.\
\
A good logo will look good in any colour.\
\
\uc0\u8205 \
\
## **7\\. Preserve Brand Equity**\
\
\uc0\u8205 \
\
When you hire a designer for a brand identity, usually it will come with a style guide.\
\
It's up to you to follow that guide for the future. (If you don't get one, I'd ask for one.)\
\
A style guide ensures that anyone in your company will keep everything looking the way it should.\
\
Consistency builds trust. Trust builds growth.\
\
\uc0\u8205 \
\
## **8\\. Responsive Logos**\
\
\uc0\u8205 \
\
With constantly new screen sizes & places to advertise, logos are no longer "one size fits all."\
\
Responsive logos have transitioned from a trend to a necessity.\
\
When hiring a designer, you should ask to receive at least four different variations of your logo.\
\
Your "master" logo should contain all the information you want to communicate within your logo.\
\
As your logo is scaled down, there should be less detail.\
\
Responsive logos are only successful if they can become simple whilst staying consistent.\
\
\uc0\u8205 \
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d4610ae5d156624fbf0_Blog_04.jpg)\
\
Written by\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/61389276491f4862ab7eaf2e_luke-summerhayes-headshot-smalll.jpg)\
\
## Luke Summerhayes\
\
### Friday, August 20, 2021\
\
1. [1\\. Think Clearly](https://www.studiohazey.com/stories/8-practical-logo-design-tips#1-think-clearly)\
2. [2\\. A Logo Doesn't Need To Show What The Company Does](https://www.studiohazey.com/stories/8-practical-logo-design-tips#2-a-logo-doesnt-need-to-show-what-the-company-does)\
3. [3\\. Remember One Thing](https://www.studiohazey.com/stories/8-practical-logo-design-tips#3-remember-one-thing)\
4. [4\\. Stay Away From Trends](https://www.studiohazey.com/stories/8-practical-logo-design-tips#4-stay-away-from-trends)\
5. [5\\. Keep It Relevant](https://www.studiohazey.com/stories/8-practical-logo-design-tips#5-keep-it-relevant)\
6. [6\\. See it in Black & White](https://www.studiohazey.com/stories/8-practical-logo-design-tips#6-see-it-in-black-white)\
7. [7\\. Preserve Brand Equity](https://www.studiohazey.com/stories/8-practical-logo-design-tips#7-preserve-brand-equity)\
8. [8\\. Responsive Logos](https://www.studiohazey.com/stories/8-practical-logo-design-tips#8-responsive-logos)\
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## Studio News  Press,\'a0Talks, Events\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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**Finding the right designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
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[Blog\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/stories/8-practical-logo-design-tips#) [Terms &\'a0Conditions](https://www.studiohazey.com/stories/8-practical-logo-design-tips#) [Cookies](https://www.studiohazey.com/stories/8-practical-logo-design-tips#)\
\
## Branding as Storytelling\
# Branding Is A Story\
\
If you don't know the story and haven't spent the time thinking about sharing it with the world,\
\
you don't understand your own business yet.\
\
\uc0\u8205 \
\
## **Customers are humans.**\
\
\uc0\u8205 \
\
Marketing will bring some customers/users to the product or service you offer,\
\
but marketing won't keep them there.\
\
We thrive off emotional connections, so we need to build a strong bond.\
\
\uc0\u8205 \
\
## Good branding will keep them coming back.\
\
\uc0\u8205 \
\
When a company is transparent and sticks to the core values,\
\
people will turn their products/services into a lifestyle.\
\
But how do you do that without an interesting story?\
\
How will you focus on marketing?\
\
\uc0\u8205 \
\
By developing a story that includes your core values,\
\
individuality & personal style of your brand that will show everyone you know who you are, and who they are.\
\
\uc0\u8205 \
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69a948e6bf4adee0de707561_Books_169.webp)\
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Written by\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/61389276491f4862ab7eaf2e_luke-summerhayes-headshot-smalll.jpg)\
\
## Luke Summerhayes\
\
### Saturday, September 25, 2021\
\
1. [Customers are humans.](https://www.studiohazey.com/stories/branding-is-a-story#customers-are-humans)\
2. [Good branding will keep them coming back.](https://www.studiohazey.com/stories/branding-is-a-story#good-branding-will-keep-them-coming-back)\
\
## Studio News  Press,\'a0Talks, Events\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\\\\\
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**Finding the right designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/stories/branding-is-a-story#) [Terms &\'a0Conditions](https://www.studiohazey.com/stories/branding-is-a-story#) [Cookies](https://www.studiohazey.com/stories/branding-is-a-story#)\
\
## Logo Design Guide\
# Finding The Right Designer\
\
## **So you've decided to start a business & looking for a logo, or decided to update your brand.** \uc0\u8205 \
\
\uc0\u8205 \
\
Firstly I have some questions for you to answer!\
\
1\\. Why do you need a logo?\
\
2\\. What problem is this logo going to solve?\
\
3\\. How will you measure your success?\
\
4\\. Where will this logo be used?\
\
5\\. How many variations will you need?\
\
These are some of the questions you must ask yourself before budget even comes to mind.\
\
\uc0\u8205 \
\
## \uc0\u8205  **When searching for a designer, you will find agencies, studios, online sites & individuals, so how do you know who will fit your business before beginning?**\
\
\uc0\u8205 \
\
You need to find a designer that will bring added value to your business, have a portfolio that speaks to you & can talk confidently about the problems they can help solve.\
\
**_More Value = More Dollars._**\
\
Let's say you've found a designer. You love them.\
\
They are going to help attract your preferred customers,\
\
Help fulfil all your business goals.\
\
How much is this going to set you back?\
\
It depends.\
\
\uc0\u8205 \
\
## Designers will price themselves based on experience, what industry they specialise in & what they believe they're worth.\
\
\uc0\u8205 \
\
You could pay $2,000 up to $100,000+ for a brand identity.\
\
If you're looking online at freelancer sites like Fiverr or a logo generator like your mate Steve suggested. Usually, you'll be looking at a reasonably low price, as they will usually give you a logo that may or may not fit your overall goals.\
\
It's best to look on designer sites such as Behance & Dribbble or even use Instagram to find someone you like. You can also search google terms like "brand identity designer" in your industry to find the right person who specialises in what you do.\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/614f212ca728e94ba031e0ec_finding-the-right-designer.jpg)\
\
Written by\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\
\
## by Luke Summerhayes\
\
### Thursday, August 26, 2021\
\
1. [So you've decided to start a business & looking for a logo, or decided to update your brand.\uc0\u8205 ](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide#so-youve-decided-to-start-a-business-looking-for-a-logo-or-decided-to-update-your-brand)\
2. [\uc0\u8205 When searching for a designer, you will find agencies, studios, online sites & individuals, so how do you know who will fit your business before beginning?](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide#when-searching-for-a-designer-you-will-find-agencies-studios-online-sites-individuals-so-how-do-you-know-who-will-fit-your-business-before-beginning)\
3. [Designers will price themselves based on experience, what industry they specialise in & what they believe they're worth.](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide#designers-will-price-themselves-based-on-experience-what-industry-they-specialise-in-what-they-believe-theyre-worth)\
\
## Studio News  Press,\'a0Talks, Events\
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[S\\\\\
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[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d714504b8f195482718_Blog_01.jpg)\\\\\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
\
[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d640e9bd5953e037216_Blog_03.jpg)\\\\\
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**Finding the right designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
\
[Blog\\\\\
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![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d554504b8f19548229e_Blog_02.jpg)\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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\
## \'a9STUDIOHAZEY\
\
\'a9 2026 Studio Hazey \\| All Rights Reserved \\| Melbourne, Australia\
\
[Privacy\'a0Policy](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide#) [Terms &\'a0Conditions](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide#) [Cookies](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide#)\
\
## Understanding Brand Ambiguity\
# The high cost of ambiguity\
\
## Why Ambition Requires Architecture\
\
Ambition is the most common commodity in the Melbourne creative landscape. Every founder, architect, and restaurateur starts with a "vision"\'97a vivid, deeply personal, and often hazy intuition of what their brand could be. But as a business moves from a solo venture to a market contender, that intuition begins to fail.\
\
In the industry, we see it constantly: The Ambition Gap. It is the silent killer of high-growth companies. It\'92s the space between the quality of the product and the market\'92s perception of the brand. When you operate in this gap, you aren't just losing "vibes"\'97you are hemorrhaging capital.\
\
\uc0\u8205 \
\
## The Invisible Expense of a "Hazy" Brand\
\
Most business owners view branding as an aesthetic layer\'97something to be "fixed" once the revenue hits a certain milestone. This is a fundamental strategic error. A blurred brand identity is not a cosmetic issue; it is a structural leak.\
\
When your brand is ambiguous, you pay for it in three specific ways:\
\
1. **The Marketing Tax:** If your brand identity isn\'92t sharp, your marketing has to work twice as hard. You spend more on customer acquisition (CAC) because your ads have to explain who you are every single time. A clear brand acts as a shortcut to trust. Ambiguity requires a long-form explanation that modern consumers don't have the patience for.\
2. **The Talent Drain:** High-tier talent\'97the uncompromising kind\'97don't just work for a paycheck. They work for a mission. If your brand feels "generic" or "corporate-lite," you will never attract the innovators. You\'92ll attract the clock-watchers.\
3. **The Price Ceiling:** Without a definitive identity, you are a commodity. Commodities compete on price. Brands compete on conviction. If you can\'92t clearly articulate why you are different, the customer will default to the cheapest option.\
\
\uc0\u8205 \
\
## Clarity is the New Luxury\
\
In 2026, the "slick" aesthetic is dead. AI can generate a perfect, polished logo in six seconds. Perfection is now a baseline requirement, which means it no longer holds value. What holds value now is **conviction**.\
\
At Studio Hazey, our process is built on the belief that clarity is a competitive advantage. We work with brands in the architecture and premium lifestyle sectors\'97industries where the "feeling" of the brand is just as important as the structural integrity of the product.\
\
For an architect, your brand needs to feel as considered as a cantilevered roofline. For a hotelier, your identity needs to be as evocative as the scent in the lobby. If there is a disconnect between the physical craft and the visual identity, the brand fails.\
\
\uc0\u8205 \
\
## Distilling the Intuition\
\
The reason founders struggle to brand themselves is that they are too close to the "haze." They see every possibility, every iteration, and every potential future for their company. They are paralyzed by choice.\
\
Our role is to provide the external rigor required to strip that haze away. We aren't here to "invent" a personality for you; we are here to audit your intuition and find the singular, inevitable truth that was there all along. We find the "Idea Worth Rallying Around" (as our peers at Motto would say) and we give it the visual architecture it needs to survive the market.\
\
\uc0\u8205 \
\
## The Studio Hazey Standard\
\
We didn\'92t name the studio "Hazey" because we like things blurry. We named it because we recognize that every great project starts in the fog. Our job is to lead you out of it\
\
We operate as an independent studio in Melbourne because we believe in the power of the "uncompromising few." We don't have the overhead of a global agency, which means we don\'92t have to play it safe. We don't give you three options to choose from; we give you the one right answer.\
\
\uc0\u8205 \
\
## The Takeaway\
\
If you are feeling the friction of the Ambition Gap\'97if you know your product is world-class but your brand feels like it\'92s lagging behind\'97it\'92s time to stop decorating and start building.\
\
Branding is not a coat of paint. It is the skeleton. And if the skeleton is weak, the building won't stand.\
\
\uc0\u8205 \
\
\uc0\u8205 \
\
![](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
\
Written by\
\
![](https://cdn.prod.website-files.com/5ffd1d980add9fb1e9ea6e8f/69aa9d7c63255ba1c13bc8a2_hazey-founder.jpg)\
\
## Luke Summerhayes\
\
### Monday, March 2, 2026\
\
1. [Why Ambition Requires Architecture](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity#why-ambition-requires-architecture)\
2. [The Invisible Expense of a "Hazy" Brand](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity#the-invisible-expense-of-a-hazy-brand)\
3. [Clarity is the New Luxury](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity#clarity-is-the-new-luxury)\
4. [Distilling the Intuition](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity#distilling-the-intuition)\
5. [The Studio Hazey Standard](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity#the-studio-hazey-standard)\
6. [The Takeaway](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity#the-takeaway)\
\
## Studio News  Press,\'a0Talks, Events\
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**The high cost of ambiguity**](https://www.studiohazey.com/stories/the-high-cost-of-ambiguity)\
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[Blog\\\\\
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**Finding the right designer**](https://www.studiohazey.com/stories/logo-design-pricing-the-best-guide)\
\
[Blog\\\\\
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**5 Unique Web Design Trends**](https://www.studiohazey.com/stories/5-unique-web-design-trends)\
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