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THE PROJECT
[ 01 ]
Omni is a concept for a podcast listening platform built around a single idea, that the best audio content should find you, not the other way around. One platform connecting listeners with every voice worth hearing.
This identity was developed as a self-initiated concept project to explore brand strategy and digital design within the podcasting space.
This identity was developed as a self-initiated concept project to explore brand strategy and digital design within the podcasting space.
A self-initiated concept exploring brand and UI design for a podcast platform.
THE CHALLENGE
[ 02 ]
The podcast market is saturated and visually indistinct. Spotify, Apple, and every challenger platform converge on the same design language, dark backgrounds, waveform graphics, headphone imagery. The challenge was to build a brand that felt like it belonged to the listener rather than the content industry.
Stand out in a category where everything looks the same.
VISUAL IDENTITY
[ 03 ]
The mark is built from interlocking orbital forms, a visual representation of connection, reach, and the invisible threads that link a listener to a voice on the other side of the world. Space Cadet as the foundation, Mauve and Celeste as the expressive layer. A palette that feels cosmic rather than corporate, intimate rather than institutional.
An identity that feels like discovery, not consumption.
UI DESIGN
[ 04 ]
The product experience carries the same logic as the brand, calm, uncluttered, and built around the listener. Trending shows, personal history, and curated categories surfaced without friction. The dark UI grounds the Mauve accent system and makes the content itself the visual focus.
The brand lives in every screen, not just the splash page.
BRAND ACTIVATION
[ 04 ]
The concentric circle motif, drawn from the mark's orbital geometry becomes the campaign device. A sound wave made visual, wrapping around real people in real environments. Two billboards, two voices, one unmistakable visual language.
From mark to street. The same idea, scaled to the city.
