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©STUDIOHAZEY
© 2026 Studio Hazey | All Rights Reserved | Melbourne, Australia
Produced in 2022 @ Paloma Group
Credits
THE PROJECT
[ 01 ]
Paloma is a self-sustaining engine of digital product and venture creation. It is a combined digital product studio, venture studio & venture capital. Co-creating and investing in the world's most promising products and companies.
Produced in 2022 at Paloma Group.
Digital products used by millions of people everyday
THE CHALLENGE
[ 02 ]
There was someone else in the tech space also known as "Dovetail" and was growing at a rapid pace, which was causing confusion in the market. It was decided that Dovetail would break off and rebrand in-house and together we created Paloma.
Create a disruptive, yet inclusive tech brand while keeping ties to it's past.
BRAND NAMING
[ 03 ]
A brand on a mission needs a great name. We wanted a company name that had a deep connection to our past, and people from all walks of life can easily pronounce and spell. Translated from Spanish to English, paloma means 'Dove', which is a homage to the origins of Dovetail as it evolves.
A bold name for a studio to stand out in the world of tech
VISUAL IDENTITY
[ 04 ]
The 'Paloma' brand mark provides a constant visual reference to the companies brand mission of helping move forward ambitious ideas into unstoppable businesses. Due to it's design, the brand mark can be split into three sub brands for their 3 business units, Digital, Capital & Ventures. It's an evolved dovetail motif, "the bird never dies" It's still flying but also resembles a palm tree relating to the famous paloma cocktail & the good vibes associated with it.
A brand system that stands apart in a crowded market
BRAND ACTIVATION
[ 04 ]
Paloma developed art & creative direction to make it easy to understand the vision for creating additional assets such as social media, websites, photography, motion direction or even branded apparel. We delivered detailed guidelines to implement a design language across every channel.
Making sure the brand is consistent across all touchpoints
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