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©STUDIOHAZEY
© 2026 Studio Hazey | All Rights Reserved | Melbourne, Australia
Produced in 2022 @ Paloma Group
Credits
THE PROJECT
[ 01 ]
Their mission is to make laundry easy for everyone & change how everyone does laundry by connecting people with others.
With Spinaway your washing is picked-up, washed, dried, folded & delivered. It's easy.
Spinaway is an Australian on-demand laundry service app in the heart of Sydney
THE CHALLENGE
[ 02 ]
The laundry landscape is changing. The way we do laundry has hardly changed since the industrial revolution, why isn't there a solution for laundry like there is for food delivery, going places or even walking the dog? Well now there is.
Build a brand ready to disrupt the way the world does laundry.
THE MASCOT
[ 03 ]
Tumbles is playful and supportive, there's no better way to put it. They can show a vast range of emotions and poses. Tumbles is an expressive washing machine that can help communicate the product or Spinaway's marketing.
A personality to help guide you through the app process
VISUAL IDENTITY
[ 04 ]
Tumbles is playful and supportive, there's no better way to put it. They can show a vast range of emotions and poses. Tumbles is an expressive washing machine that can help communicate the product or Spinaway's marketing.
A vibrant illustrative identity system to help connect people
UI DESIGN
[ 04 ]
How do you turn a mundane task into something enjoyable? We realised it was best to treat this like a game. Keep it bright, fun & enjoyable with animations, vibrant colours & rewards.
All it takes is a dancing washing machine to uplift your app.
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